We help businesses develop new and modern brands, that are meaningful, stylish, yet simple to use.
In a fierce and competitive market place, your brand needs to stand out.
Organisations of all sizes require a thorough brand identity that provides a unified vision and tool set that helps everyone inside and out build upon your business. Here at Hyper Pixel, we go further than designing stylish logos and instead tackle your brand, it’s identity and logo separately.
We'll help you develop a brand that stands for your core values. We'll develop a brand framework that defines your personality and persona. And once we understand your tone of voice, we'll then begin the process of designing an identity that resonates with your customers.
Our methodical approach to tackling your brand means no stone is left untouched; no question remains unanswered; and no detail escapes the brief. Our process comprises of three phases.
Phase 1: Research, vision & design brief
The most crucial part of the overall process, within this phase we dig deep into your company, speak to all key stake holders and help formulate a design brief that guides the rest of the project. The design brief contains summaries from research, target audience avatars, messaging objectives, values and the mission of the brand. It will also include the brand’s products/services, offering budget, project schedule, file formats for delivery, and other practical needs.
Phase 2: Logo & identity guidelines
Within this phase, we develop concepts down on paper before iterating on those ideas to unlock new directions. We digitalise the most refined ideas before agreeing on a concept. We’ll then develop an identity system: a systematic visual language around the logo that compliments the design thinking and offers a family of useful, flexible elements that will help to design marketing and business collateral. We’ll then help you roll out the brand into your workplace.
Phase 3: Monitoring & review
After a new brand identity has launched, we’ll monitor and care for it, as if it’s a living and breathing thing that interacts with your customers. Over time, if your target audience shifts, the market evolves, or the brand’s products and services change, it may be time for a rebrand. The main challenge with rebranding is trying to maintain familiarity and consistency so that your customers will remember you.
Web design
Web design
Web design
Web design
Hyper Pixel typically works with clients to define their brand identiy .
Many businesses will choose a branding and visual design when:
A visual design or brand developed by Hyper Pixel will include:
Branding and design is a very unique service that can vary in cost depending on how certain you are in what your brand should stand for. We'll provided a range below to help you understand the potential costs:
£2,000-5,000+VAT
£2,000-8,000+VAT
As a startup or small business, we understand that every penny has either been hard-earned or needs to stretch to cover the most ground possible. However when taking your long term success into account, skimping on your branding may end up harming you.
Branding is so much more than a logo: it defines your 'place' in the market, it pin-points what you stand for and how you'll go about communicating with your customers. Whilst may businesses launch their branding on a shoe-string, it can be argued that they would have had greater success, or quicker success if they spent some time up front answering simple questions about their brand positioning, identity and personality.
Consumers and businesses are superficial, and a poor quality or rushed logo may turn away perfectly good clientle. If your logo or wordmark looks poor then your customers might be mistaken for thinking this lack of care reflects other aspects of your business.
And whilst you maybe a dab-hand at Adobe, Figma or Sketch, designing a logo is difficult. You'll not only need to design something that looks great, but it will also need to be functional: working in multiple situations, in different sizes and on different colours.
With almost a decade's experience, our long list of trusted brands who have worked with us over the years should give you reasurance that we are good at what we do. We have tried and tested branding workshops that ask just the right questions in order to dig deep under the skin of your business; surface that personality traits and personas; and deliver a creative identity that is fit for purpose.
