App Store Optimisation

We help businesses maximise their app visability and discovery on the Google Play and Apple App Store. We'll optimise your app store page with keywords and tailored copy writing; to increase discovery, engagement and download conversions.


ASO (app store optimisation) is a process of optimising your app store listing so that it can better rank for specific keywords or search terms; generating more traffic and hopefully downloads of your app.

As mobile app specialists, Hyper Pixel works with your business to improve your ASO by:

  • Keywords - the first thing we will do review what keywords and search terms your prospsective users are searching. We do this via a number of tools that measure similiar apps and the competition within your sector.
  • Copywriting - next once we understand what keywords we would like to rank for, we can then rewrite aspects of your app store listing to include the keywords and phrases. By including these in your app description, your app will likely appear more frequently in search results.
  • Meta - finally we review all other aspects of your app store listing, including its categorisation and splash imagery. We'll continue to make incremental changes that will over time improve the performance of your page.

Why is ASO important?

ASO is critical for your app store listing to surface higher up the search results as users use the app store.

Due to the way that the app stores display results, without having a well optimised app store page, less users will find your listing and download your app.

ASO can also help with download conversions: convincing users to download your app via a strong and compelling app description; creative and informative splash imagery and a preview video that leaves users wanting more.

App Store Optimisation

ASO via Hyper Pixel will consits of 3 key phases designed to help your organic reach.

Many businesses will seek help with SEO when:

  • They require more organic downloads of their app
  • They wish to increase the conversion rate of their app store page
  • They wish to rely less on app store ads
Core benefits

An ASO project plan developed by Hyper Pixel will include:

  • A custom strategy that is unique to your goals
  • Copy writing and app store image design
  • An end of month report detailing the benefits of the ASO changes to each app store
How much does ASO cost?

ASO is an on-going project with each month tweaking the performance from the month before and adjusting to new competition and changes to the app stores. We typically use the first month to research the competition before moving on with improving the listings content, keywords and content:

ASO monthly cost:

£550-1,500+VAT / PCM