The journey of designing a simpler life. Nor-Folk, the alternative lifestyle brand wanted to emphasise their story by redesigning the journal. After reviewing their existing website, a new Journal specific platform was created, and complimented with a Store facelift too.

The Journal home page has been crafted to be luxurious yet simple. Ample space provides a clean minimal look and feel whilst the black and white tones are complimented with full colour imagery – mostly captured by photographer Fiona Burrage of Nor-Folk.

As the imagery that Nor-Folk creates is so vivid and bold, the website maximised this by providing large full screen imagery where possible.

Image rows, sliders and inline images allows the story of each Nor-Folk post to speak to the audience.

An interactive ‘page builder’ was developed by Hyper Pixel so that Nor-Folk can adjust and create custom page layouts for each of their Journal posts. This gave Nor-Folk a way of flexing creativity within their website whilst being simple and quick to manage within the CMS.