Tag: A/B

A/B refers to the the process of testing two options of the same thing, and analysing which of the two performed better. Also known as split testing or split optimisation.


A/B Split Testing – Path to a Better Product

5 April 2017

A/B Testing (Split Testing) is a process whereby users are shown different versions of your website or app and then records how well each perform. The goal by monitoring the manner in which users interact with the page, is to see which version yields a higher conversion rate.

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