20 July 2017
Websites can be costly, however by designing and building them right, they can easily pay for themselves. That is why we have collated 5 short points to help guide you on your website design journey and to ensure you maximise your investment regardless of budget.
In the few short years since the boom of the internet, websites have become an essential part of any businesses marketing arsenal. However as competition online rises, and the economic outlook within the UK and EU looks more uncertain, getting the biggest return on your investment has never been so important. That’s why we have collated 5 short bullet points to help you maximise your website design budget and help you get out what ever you invest.
Most designers would argue they of course design with the user in mind… that is until they have an amazing idea to hide all navigation because it looks ‘ugly’ or they decide to place only 100 words on the page and fill the rest with images.
Designing for your user is the easiest way to get that website investment return. Why? Because by making your website easy to use, navigate and convert will be the quickest way for your business to generate new revenue and repay that website. However it doesn’t have to be complicated. When working with your designer, approach the site with the following assumptions:
By following these three simple rules, you can review your website designs in an objective, and perhaps more critical way. You can ask your self: “does this design explain what we do as a business”, and “does this design tell the user how to contact us”.
Thanks to iPhone and Android, almost everyone has a web browser in their pockets. As a result, do not ignore how your website looks on smaller, more compact screens. A common approach is to design the mobile screens first, before expanding to larger desktop screens. This approach, called ‘Mobile First’ is very common and can result in a far better user experience on mobile devices than by designing the other way round.
There is also another hidden reason why we want you to focus on mobile users. Google now ranks websites based on how easy it is to view websites on mobile phones. So even if your target audience is all office based and your analytics suggests there is no need to focus on the small screen – think again as you may harm your SEO and page rank in the long term.
You’ve created an amazing website. Your design agency has really gone to town with the visuals, branding and overall look and feel. And 3 months after launch you are sitting at your desk wondering why no one is contacting you. The reason is simple: you didn’t tell your users to contact you!
When designing a website have a clear user journey in mind from the moment they land on your website, all the way through to them leaving. Throughout this journey, you need to make it easy for a prospective client to become an actual client and place clear ‘call to actions’ that a visitor can use to make contact with you. Otherwise you may just find visitors using your website and then never making contact.
Investment on the scale of website proportions can be daunting. However relieve some of the worry by commissioning a studio that uses open source website platforms like WordPress. Why? Because it means you wont be tied to one specific studio for the next 5 years and also provides you with greater flexibility to source other developers to work on your site.
Platforms such as WordPress, Drupal and Joomla are all perfectly suitable platforms to manage your website from and there are thousands of developers that work with these technologies.
As the saying goes “you get out what you put in”. However we have to draw the line somewhere. In our experience almost no client ever follows this rule. The best way to determine how much a sensible investment would be, is to calculate your revenue and work backwards. If for example, you attribute 25% of all sales as a result of in-bound enquires off the back of your website, and your annual turn over is £100K, then it is safe to say that £25K of this, is won as a result of your website.
Now if you consider that a website’s average life span is in the region of 5 years, if is feasible to assume that over this period, the website will win you £125K’s worth of business.
Finally, if we go by the rule of 5-10% re-investment into marketing activities, then a website budget of between £5-8K is realistic. Investing anything less that this, and you risk stretching your budget so far, that the quality of what you receive may ultimately cost you business. On the inverse, paying more than what you get out is equally a bad idea.
In our experience, brands with budgets between £3K – £8K end up with a high performing, serious website that can outlive the 5 year average lifespan.
With so much of the economy now turning digital, making sure your website is not only up to date, but also converts can be the difference between success and failure. Our approach is simple: here at Hyper Pixel we’ll only recommend a solution that works for you and is backed up to provide success. Just because you have a budget, doesn’t mean we are going to spend it. We also believe in making the complicated: simple by doing our jobs right from the start and taking the worry out of the process.
But if you think you know what you want, and would like to speak to someone about a website project in the Eastern Counties, please call us on 01603 343 404.