Low cost marketing investment options

9 July 2017

At a time of great uncertainty with Brexit looming like a great storm cloud, investing in big ticket purchases can be a difficult decision. However when it comes to marketing, making sure you continue to invest, can be the difference between success and failure. We've listed a few low cost, low risk marketing options to help during the 'transitional' period we find ourselves in.

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Low risk digital marketing

At a time of great uncertainty, and with Brexit looming like a great storm cloud, investing in big ticket purchases can be a difficult decision. When it comes to marketing, making sure you continue to invest, can be the difference between success and failure. However spreading the risk by opting for many smaller activities can help persuade the board, whilst minimising any fall out if the economy or your business was to ‘turn south’. 

We’ve listed below a few low cost, low risk options instead of opting for big-ticket investments:

Optimise your website

Building a brand new website can be a great way of solving all those issues in one quick swipe. However it isn’t the only way. Instead of developing something new, try optimising something old. 

SEO is an on-going task, so instead, opt for an on-page optimisation to help improve the quality of your website code. Hire keyword research and a copy writer to breath new life into old pages whilst consider A/B split testing on key landing pages to help determine success. 

Pay for maintenance

many people see maintenance as a fruitless and often unrequired task. However the truth can’t be any further apart. Investing in maintenance, both for websites and apps, is more cost effective than fixing something that breaks due to out of date code. 

Further more, maintenance also keeps your platform running with up to date software, that includes bug fixes and security patches. The more regular and frequent maintenance is carried out, the cheaper and more cost effective it is. 

Choose a reliable host

Services like website hosting can be the first to get the axe during times of austerity, or the service is reduced or exchanged for a lesser quality alternative. 

Hosting is a key part of any online strategy and paying for a low quality server can be hugely costly. Slow delivery speeds can introduce negative SEO whilst skimping on back up services can also cost you an entire website and weeks of being ‘off-line’.

At Hyper Pixel, we offer a custom server with weekly back ups to help avoid any unnecessary issues where they can be avoided. 

Improve your UX

Improving the Users Experience can offer some quick-wins. By making the most of your existing traffic or app users, you can gain additional revenue and goal conversions by making it easier for them to achieve their tasks. 

There are several ways to deploy this, however we would start by embedding heat maps, reviewing analytics and encouraging user-centric testing. Also taking an objective stand point and questioning everything is also a good place to start. 

And what’s best, some times the smallest of changes can make huge differences to your bottom line, without breaking the piggy bank. 

Be empowered with social

Many businesses still miss the point of social media and treat it like an outlet with no eyes or ears. Instead of spewing out post after post, try talking with potential clients; engaging in conversation and try to build up rapports with industry figures. 

Social media management is not a task to be given to the office junior, and should be treated with the same respect as any other communication channel. 

The best bit about social is that it doesn’t cost anything to start and doesn’t take a huge amount of time to manage. However if you find it getting in the way of your day job, then let us know: we offer social media management at affordable pricing.