Insights

Digital Marketing News and Industry Insights

A collection of industry news, project launches and tips or tricks relating to UX, website design, app development and more.

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iOS vs Android

25 March 2017

iOS (Apple’s operating system) and Android (Google’s operating system) are both options to develop for when producing an app but which should you choose? What are the advantages to each? Why should you develop for each? All are valid questions and commonly asked questions when we are asked about app development so we have decided to compare each and share our own personal thoughts.

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5 Reasons why an ecommerce app will boost your revenue

20 March 2017

Apps are a huge part of the modern market and they produce a large amount of revenue for anyone who uses them correctly. Here are our top 5 reasons why apps can produce more revenue for your business or company than your website.

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Innovation in the home – Apple TV

15 March 2017

Apple’s hope of creating a more interactive and engaging home is becoming a more obtainable reality with Apple TV. With Apple TV including all the functions of Apple’s best selling smartphone (The iPhone) you can watch TV, stream video, play games as well as buy gifts, book holidays and even bank all via your television. This makes for a unique and engaging home entertainment system that meets all the requirements you would ever need from any smart device.

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iBeacons, The Invisible Hand of Sales

15 March 2017

Bluetooth beacons or iBeacons (Apples standardised protocol) are small devices that send out signals via radio waves that can be picked up by Mobile Apps. We explain what iBeacons do and how you could use them in your own setup.

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iOS & Android – Which Platform First?

10 March 2017

Developing a native mobile app can be a daunting task if you don’t know where to start or what to identify. More often than not businesses that are developing native apps will synchronise the development and release of an app for both iOS and Android. This is something that every business should consider however sometimes the best route is to launch your app for one platform first. Choosing a starting platform is an important task and so we have compiled everything you need to know about iOS and Android to make an informed decision.

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Adblockers – User Experience Paradise?

5 March 2017

Apple’s new mobile operating system allows users to install adblocker software that removes adverts, analytics and tracking while using Apple’s Safari browser. This decision has caused an uproar from the mobile and web advertising industry who claim that adblockers are a huge problem and this ultimately raises the question can we have a ‘free’ web without advertising?

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Hybrid vs Native Apps

5 March 2017

With mobile becoming a more mainstream marketing tool for businesses a lot of them are looking to push their brand mobile with some form of mobile app. Making a mobile app for your business is a big investment and so you want to make sure that you make the right app first time. But what type of app should you choose? A Native app or a Hybrid app could be what your business is looking for so its important to define what your business needs.

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mCommerce – Revenue Titan

25 February 2017

The mobile share of eCommerce (mCommerce) is growing rapidly. Recent statistics of 1.4 billion eCommerce transactions from more than 3000 online retailers and travel businesses showing that 54% of mobile transactions within the US came from smartphones, of which 66% were via iPhones.

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Mobile Navigation the Do’s and Don’ts

25 February 2017

Navigation isn't as simple as it may first seem with many designers and developers falling into the same traps and pitfalls that users hate. Mobile navigation should be simple and easy to find as well as taking up little space on the already limited screen. Of course every mobile app is different and therefore requires different solutions but here are some of the main errors that users hate along with some alternative solutions.

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Brand Consistency, what does it mean and why is it important?

20 February 2017

Your brand, the most important part of your business when it comes to seeing what you have to offer. Whether you are B2C or B2B your brand is what will make you recognisable at a glance and a well trusted and well supported brand identity can make all the difference in a competitive market. But what happens after that initial glance and why should you take the time and effort to ensure your brand is consistent throughout your business…

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VR: How will it evolve?

15 February 2017

Virtual Reality has been growing in recent years and now it seems that every major technological name has it own version of a VR headset. Each headset tries to offer something new to users that competitors lack but how do they compare, which will dominate and why?

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