Category: Marketing

The action or business of promoting and selling products or services, including market research and advertising.

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Making Affordable Website Design Payout

20 July 2017

Websites can be costly, however by designing and building them right, they can easily pay for themselves. That is why we have collated 5 short points to help guide you on your website design journey and to ensure you maximise your investment regardless of budget.

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Low cost marketing investment options

9 July 2017

At a time of great uncertainty with Brexit looming like a great storm cloud, investing in big ticket purchases can be a difficult decision. However when it comes to marketing, making sure you continue to invest, can be the difference between success and failure. We've listed a few low cost, low risk marketing options to help during the 'transitional' period we find ourselves in.

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Why you should hire a Marketing Consultant

22 June 2017

Let's face it: marketing is tough. Every decision counts. Whilst good at your job, there are times where a third person perspective is needed. Hiring a consultant can be a great way to see things from a different angle, and can be a very different experience than hiring a marketing agency.

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How much does a website cost?

1 June 2017

We get asked this question all the time: “James - you build websites right? How much will it cost me for a new one?”. To help answer this question, we updated our website with a dedicated page to help you understand exactly what your marketing budget will get you.

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Mobile Analytics – What are they? How can they improve your app?

10 April 2017

With apps taking over the digital market you need your app to stand out, not just visually but with both user experience and user interface. You need your app to cater to your user’s needs simply, effectively and efficiently. Mobile analytics help you to do this by showing how users interact with your app as well as for how long they interact with specific segments of you app, allowing you to produce a final product that is everything your users need.

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A/B Split Testing – Path to a Better Product

5 April 2017

A/B Testing (Split Testing) is a process whereby users are shown different versions of your website or app and then records how well each perform. The goal by monitoring the manner in which users interact with the page, is to see which version yields a higher conversion rate.

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5 Reasons why an ecommerce app will boost your revenue

20 March 2017

Apps are a huge part of the modern market and they produce a large amount of revenue for anyone who uses them correctly. Here are our top 5 reasons why apps can produce more revenue for your business or company than your website.

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iBeacons, The Invisible Hand of Sales

15 March 2017

Bluetooth beacons or iBeacons (Apples standardised protocol) are small devices that send out signals via radio waves that can be picked up by Mobile Apps. We explain what iBeacons do and how you could use them in your own setup.

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Adblockers – User Experience Paradise?

5 March 2017

Apple’s new mobile operating system allows users to install adblocker software that removes adverts, analytics and tracking while using Apple’s Safari browser. This decision has caused an uproar from the mobile and web advertising industry who claim that adblockers are a huge problem and this ultimately raises the question can we have a ‘free’ web without advertising?

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mCommerce – Revenue Titan

25 February 2017

The mobile share of eCommerce (mCommerce) is growing rapidly. Recent statistics of 1.4 billion eCommerce transactions from more than 3000 online retailers and travel businesses showing that 54% of mobile transactions within the US came from smartphones, of which 66% were via iPhones.

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Brand Consistency, what does it mean and why is it important?

20 February 2017

Your brand, the most important part of your business when it comes to seeing what you have to offer. Whether you are B2C or B2B your brand is what will make you recognisable at a glance and a well trusted and well supported brand identity can make all the difference in a competitive market. But what happens after that initial glance and why should you take the time and effort to ensure your brand is consistent throughout your business…

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