Category: Branding

The act of styling an organisation or product so that it holds greater value in the eye of the consumer.

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Brand Consistency, what does it mean and why is it important?

20 February 2017

Your brand, the most important part of your business when it comes to seeing what you have to offer. Whether you are B2C or B2B your brand is what will make you recognisable at a glance and a well trusted and well supported brand identity can make all the difference in a competitive market. But what happens after that initial glance and why should you take the time and effort to ensure your brand is consistent throughout your business…

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